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Apple introduces a new Pride Collection

Apple introduces a new Pride Collection

Apr 21, 2026 Admin 1 Comments




Today, Apple introduced a
new Apple Watch Pride Edition Sport Loop, watch face, and iPhone and
iPad wallpaper to celebrate LGBTQ+ communities around the world during
Pride Month and beyond. Apple is proud to financially support
organizations that serve LGBTQ+ communities.



The new Pride Edition Sport Loop,
available to order today, is woven from a rainbow of 11 colors of nylon
yarns. The intricate weaving blends one color into the next, creating
depth and movement across the band. The resulting design is joyful and
vibrant, showcasing a full spectrum of colors that reflect the unique
identities that shape LGBTQ+ communities worldwide.



The new Pride Luminance
watch face complements the band design with colors that refract
dynamically to celebrate the vibrancy, spirit, and individuality of the
LGBTQ+ community. The face is designed in two geometric patterns:
radial, featuring rays of color that align with the hour marks, and
vertical, reflecting the colorful linear stripes of the weaving pattern.
With this collection, users can customize the watch face with even more
color options to create a unique expression of themselves and their
communities.



























Matching wallpaper from the new Apple Watch Pride Collection is displayed on an 11-inch iPad Pro and iPhone 17 Pro.











With this collection, Apple Watch users
can customize the watch face and matching iPhone and iPad wallpaper with
even more color options to create a unique expression of themselves and
their communities.




































The matching iPhone and iPad wallpaper features a complementary joyful and dynamic design with similarly customizable colors.




















Pricing and Availability



  • The Pride Edition Sport Loop is available to order on apple.com and in the Apple Store app today, and will be available at Apple Store locations beginning later this week, for $49 (U.S.). The band will also be available at Apple Authorized Resellers.




  • The Pride Edition Sport Loop is available in 40mm, 42mm, and 46mm sizes.




  • The Pride Luminance watch face and the iPhone and iPad wallpaper
    will be available to add to the watch face gallery and wallpaper gallery
    after watchOS 26.5, iOS 26.5, and iPadOS 26.5 are available.





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Raju Ahmmed
May 10, 2026
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